Building better connected communities.

General Plan is a branding & marketing firm that helps the public sector in developing effective communication that connects, informs, and inspires communities.

Learn how we can help you


A full-service design agency for places and spaces.

From refining your brand identify and running campaigns to powering your digital presence, we do it all.


We craft the right communication that motivates communities to take action.


We use strategy, messaging and design to help amplify your brand or communication.


We uncover business and cultural insights to determine what will make a brand unique, relevant and compelling.


We’ve partnered with the industry’s best creative professionals that will tailor the best fit for your needs.


A process with you in mind

You want to feel seen and heard, because that’s the only way to create a solution that’s true to you.

01. Acquire

First we listen, interview, research, learn and gather all the information to understand your city or organization.

02. Analyze

Next we take what we’ve learned and come up with a strategy that helps clarify the best direction forward.

03. Assemble

Then we explore, ideate, test and craft the appropriate design, experience or visual communication.

04. Activate

Finally we put our plan into action and track every step of the launch process for successful results.


Podcast 01: Title


Podcast 01: Title


Podcast 01: Title

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Podcast 01: Title


Podcast 01: Title


Podcast 01: Title

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Let’s build something great.

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