Building better connected communities.

General Plan is a branding & marketing firm that helps the public sector in developing effective communication that connects, informs, and inspires communities.

Learn how we can help you

SERVICES

We’re a full-service design agency.

From refining your brand identify and running campaigns to powering your digital presence, we do it all.

Design

We craft the right communication that motivates audiences to take action.

Marketing

We use strategy, messaging and design to help amplify your brand or communication.

Strategy

We uncover business and cultural insights to determine what will make a brand unique, relevant and compelling.

Production

We’ve partnered with the industry’s best creative professionals that will tailor the best fit for your needs.

OUR PROCESS

A process with you in mind

You want to feel seen and heard, because that’s the only way to create a brand that’s true to you.

01. Acquire

First we listen, interview, research, learn and gather all the information to understand your city or organization.

02. Analyze

Next we take what we’ve learned and come up with a strategy that helps clarify the best direction forward.

03. Assemble

Then we explore, ideate, test and craft the appropriate design, experience or visual communication.

03. Assemble

Finally we put our plan into action and track every step of the launch process for successful results.

Our Team

Small but mighty, we have over 15 years of experience working in local government, economic development, public relations, education, communications, and marketing.

Meet Our Team

Insights

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Let’s build something great.

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